Recommended Reading: How Are Hotels Juggling Sub-Brands?

This week we highlight an article by Globe St. which features a Q&A session with David Phelps on thriving hotel sub-brands and the concern about overbuilding.  With many new brands being introduced, daily rates are either flat or declining in some markets and the oversupply could also carve into hotel chains’ loyalty clientele. This dynamic could also impact the ability to refinance down the road. David discusses these issues and shares how he’s guiding clients on development expectations.