Anybody over the age of 40 can recall a time when news was delivered by television, radio and newspapers. Two things that each of those mediums have in common are a substantial capital investment and an existential desire for editorial integrity. The equation was simple. Income was generated primarily through advertising revenue. Advertisers would purchase space in a newspaper or commercial time on a radio station or television network. The larger the number of readers, listeners or viewers—the more advertisers were willing to pay for access to that audience.